Privacy Policy

Your privacy is important to us. This policy explains how we collect, use, and protect your personal information when you use our market intelligence services.

1. Information We Collect

Personal Information

We collect information you provide directly to us, such as when you create an account, subscribe to our services, or contact us for support. This may include:

  • Contact Information: Name, email address, phone number, and business address
  • Account Information: Username, password, and account preferences
  • Business Information: Company name, industry, job title, and business requirements
  • Payment Information: Billing address and payment method details (processed securely through third-party providers)

Usage Information

We automatically collect information about how you use our services, including:

  • Log data (IP address, browser type, operating system)
  • Device information and unique identifiers
  • Usage patterns and feature interactions
  • Performance data and error reports

Market Research Data

As a market intelligence platform, we collect and analyze aggregated, anonymized consumer behavior data from various sources to provide insights to our clients. This data is always processed in compliance with applicable privacy laws and regulations.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, maintain, and improve our market intelligence services
  • Account Management: To manage your account, process payments, and provide customer support
  • Communication: To send you service updates, security alerts, and marketing communications (with your consent)
  • Analytics: To analyze usage patterns and improve our platform's performance and features
  • Legal Compliance: To comply with legal obligations and protect our rights and interests
  • Research & Development: To develop new features and enhance our market intelligence capabilities

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our platform, conducting business, or serving our users, provided they agree to keep this information confidential.

Legal Requirements

We may disclose information when required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, property, or safety, or that of our users or others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to the same privacy protections.

Aggregated Data

We may share aggregated, anonymized data that cannot be used to identify individual users for research, marketing, or other business purposes.

4. Data Security

We implement robust security measures to protect your personal information:

  • Encryption: All data transmission is encrypted using industry-standard SSL/TLS protocols
  • Access Controls: Strict access controls and authentication mechanisms protect your data
  • Regular Audits: We conduct regular security audits and vulnerability assessments
  • Employee Training: Our staff receives regular training on data protection and privacy best practices
  • Incident Response: We have established procedures for detecting and responding to security incidents

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data using industry best practices.

5. Your Rights and Choices

You have several rights regarding your personal information:

Access and Correction

You can access and update your account information at any time through your account settings or by contacting us directly.

Data Portability

You have the right to request a copy of your personal data in a structured, machine-readable format.

Deletion

You can request deletion of your personal information, subject to certain legal and business requirements.

Marketing Communications

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.

Cookies and Tracking

You can control cookie settings through your browser preferences, though this may affect some functionality of our services.

6. International Data Transfers

As a global market intelligence platform, we may transfer your information to countries outside your residence. When we do so, we ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws, including:

  • Adequacy decisions by relevant authorities
  • Standard contractual clauses approved by regulatory bodies
  • Certification schemes and codes of conduct
  • Other legally recognized transfer mechanisms

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specific retention periods depend on:

  • The type of information and how it is used
  • Legal and regulatory requirements
  • Business and operational needs
  • Your account status and preferences

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

8. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

9. Third-Party Links and Services

Our platform may contain links to third-party websites or integrate with third-party services. This privacy policy does not apply to those external sites or services. We encourage you to review the privacy policies of any third-party sites or services you visit or use.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you of material changes through email or platform notifications
  • Provide you with the opportunity to review the updated policy
  • Obtain your consent for material changes where required by law

Your continued use of our services after any changes indicates your acceptance of the updated policy.