Terms of Use

Please read these terms carefully before using our market intelligence platform. By accessing our services, you agree to be bound by these terms and conditions.

1. Acceptance of Terms

By accessing and using BuyerObservation's market intelligence platform ("Service"), you accept and agree to be bound by the terms and provision of this agreement. If you do not agree to abide by the above, please do not use this service.

These Terms of Use constitute a legally binding agreement between you ("User" or "you") and BuyerObservation ("Company," "we," or "us"). Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms.

2. Description of Service

BuyerObservation provides market intelligence and consumer behavior analytics services through our proprietary platform. Our services include:

  • Market Research Data: Access to comprehensive market intelligence reports and consumer behavior analytics
  • Real-time Analytics: Live data streams and real-time market insights
  • Custom Reports: Tailored research reports based on specific business requirements
  • Data Visualization Tools: Interactive dashboards and visualization capabilities
  • API Access: Programmatic access to our data and analytics services
  • Consultation Services: Expert analysis and strategic recommendations

3. User Accounts and Registration

Account Creation

To access certain features of our Service, you must register for an account. You agree to provide accurate, current, and complete information during the registration process and to update such information to keep it accurate, current, and complete.

Account Security

You are responsible for safeguarding the password and all activities that occur under your account. You agree to:

  • Choose a strong, unique password for your account
  • Keep your login credentials confidential
  • Notify us immediately of any unauthorized use of your account
  • Log out from your account at the end of each session

Account Termination

We reserve the right to terminate or suspend your account at any time for violations of these Terms or for any other reason at our sole discretion.

4. Acceptable Use Policy

You agree to use our Service only for lawful purposes and in accordance with these Terms. You agree not to:

  • Violate Laws: Use the Service in violation of any applicable local, state, national, or international law or regulation
  • Infringe Rights: Infringe upon or violate our intellectual property rights or the intellectual property rights of others
  • Unauthorized Access: Attempt to gain unauthorized access to any portion of the Service or any other systems or networks
  • Malicious Activities: Transmit viruses, malware, or any other malicious code
  • Data Misuse: Use our data for illegal activities, spam, or unauthorized commercial purposes
  • Reverse Engineering: Reverse engineer, decompile, or disassemble any part of the Service
  • Competitive Intelligence: Use the Service to develop competing products or services

5. Intellectual Property Rights

Our Content

The Service and its original content, features, and functionality are and will remain the exclusive property of BuyerObservation and its licensors. The Service is protected by copyright, trademark, and other laws.

Data and Reports

All market intelligence data, reports, and analytics provided through our Service are proprietary and confidential. You may use this information solely for your internal business purposes and may not:

  • Redistribute, resell, or sublicense our data to third parties
  • Use our data to create competing products or services
  • Publicly disclose specific data points without our written consent
  • Combine our data with other datasets for commercial redistribution

User Content

You retain ownership of any content you submit to our Service. However, by submitting content, you grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, and distribute such content in connection with the Service.

6. Payment Terms and Billing

Subscription Fees

Access to certain features of our Service requires payment of subscription fees. All fees are non-refundable unless otherwise stated in your specific agreement with us.

Billing

Subscription fees will be billed in advance on a recurring basis (monthly or annually, depending on your plan). You authorize us to charge your designated payment method for these recurring fees.

Price Changes

We reserve the right to modify our pricing at any time. We will provide you with reasonable advance notice of any price changes, and such changes will take effect at the start of your next billing cycle.

Late Payments

If payment is not received by the due date, we may suspend or terminate your access to the Service until payment is made in full.

7. Data Privacy and Security

Your privacy is important to us. Our collection and use of personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using our Service, you consent to the collection and use of your information as described in our Privacy Policy.

Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations. You may request deletion of your data subject to certain limitations.

8. Service Availability and Modifications

Service Availability

We strive to maintain high service availability but do not guarantee uninterrupted access to our Service. We may experience downtime for maintenance, updates, or due to factors beyond our control.

Service Modifications

We reserve the right to modify, suspend, or discontinue any part of our Service at any time with or without notice. We will not be liable for any modification, suspension, or discontinuation of the Service.

Updates and Upgrades

We may provide updates, upgrades, or new features to improve our Service. Your continued use of the Service after such changes constitutes acceptance of the updated Service.

9. Limitation of Liability

To the fullest extent permitted by applicable law, BuyerObservation shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:

  • Loss of profits, revenue, or business opportunities
  • Loss of data or information
  • Business interruption or downtime
  • Cost of substitute goods or services

Our total liability for any claims arising from or related to these Terms or the Service shall not exceed the amount you paid us in the twelve (12) months preceding the claim.

10. Indemnification

You agree to defend, indemnify, and hold harmless BuyerObservation and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses arising out of or in any way connected with:

  • Your access to or use of the Service
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Any content you submit to the Service

11. Termination

Termination by You

You may terminate your account at any time by contacting our customer support team. Upon termination, your right to use the Service will cease immediately.

Termination by Us

We may terminate or suspend your account and access to the Service immediately, without prior notice, for any reason, including but not limited to:

  • Breach of these Terms
  • Non-payment of fees
  • Fraudulent or illegal activity
  • Extended periods of inactivity

Effect of Termination

Upon termination, all rights and licenses granted to you will cease, and you must stop using the Service. Provisions that by their nature should survive termination will survive, including intellectual property rights, limitation of liability, and indemnification.

12. Governing Law and Dispute Resolution

Governing Law

These Terms shall be governed by and construed in accordance with the laws of [Jurisdiction], without regard to its conflict of law provisions.

Dispute Resolution

Any disputes arising from these Terms or your use of the Service shall be resolved through binding arbitration in accordance with the rules of [Arbitration Organization]. The arbitration shall take place in [Location].

Class Action Waiver

You agree that any arbitration or legal proceeding shall be limited to the dispute between you and BuyerObservation individually. You waive any right to participate in class action lawsuits or class-wide arbitrations.

13. General Provisions

Entire Agreement

These Terms constitute the entire agreement between you and BuyerObservation regarding the use of the Service and supersede all prior agreements and understandings.

Severability

If any provision of these Terms is found to be unenforceable or invalid, the remaining provisions will remain in full force and effect.

Waiver

Our failure to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision.

Assignment

You may not assign or transfer these Terms or your account without our prior written consent. We may assign these Terms without restriction.

Updates to Terms

We reserve the right to update these Terms at any time. We will notify you of any material changes, and your continued use of the Service after such changes constitutes acceptance of the updated Terms.